I have no idea how I didn’t see this when “Sky­fall 007″ came out.

Coke Zero put a vend­ing machine in a train sta­tion, with a video mes­sage on it telling peo­ple that they had 70 sec­onds to get to a cer­tain train plat­form on the other side of the station.

They put obsta­cles at every turn.… like, for exam­ple, two guys going the wrong way on an esca­la­tor, and a guy who drops a bunch of oranges in their path. If they got there in time, the per­son would win free tick­ets to see “Sky­fall 007″ in theaters.

Awe­some.